Mall Marketing Officer

OM Marketing Department

Date Posted January 9, 2022

Estancia

Responsibilities

• Strengthen the Ortigas Malls Brand
• Act as the primary brand custodian of Ortigas Land
• Review all collaterals prior to production
• Event conceptualization & execution
• Coordinate and facilitate marketing campaigns and advertisements
• Handle PR requirements and give directions for digital content
• Raise Awareness for Ortigas Malls
• Brief creative agencies for ad requirements for marketing collaterals – above-the-line and below-the-line
• Implementation of PR plan, preparation of communication messages, reviewing, and monitoring of press releases
• Ensure exposure in all bannering areas – about the mall, events
• Digital marketing
• Provide updates covering upcoming events & activities
• Assist in the preparation of an e-group and constantly update merchants for easier information dissemination
• Efficiently manage budget allocation and execute all approved marketing requirements
• Forge synergistic tie-ups with SBUs, merchants/tenants, corporate sponsors, media outfits

Requirements

• Must have at least a Bachelor's degree
• With at least 10-12 years of experience in all facets of marketing
• Must have handled marketing for malls for at least 3 years
• Good presentation and negotiation skills
• Has good command of the English language
• Proficient in the usage of Adobe Photoshop
• Well connected in the retail and media industry
• Willing to be assigned in Capitol Commons, Pasig