Ortigas Land offers a variety of malls complete with local and international retail stores, restaurants and entertainment hubs.
Ortigas Land offers a variety of malls complete with local and international retail stores, restaurants and entertainment hubs.
Each has its own unique character, a distinct quality that smack-dab caters to the precise needs of its market.
Beyond just creating differentiators that allow its mixed-use estates to stand out, Ortigas Land is more importantly offering variations of enhanced lifestyles within its four master-planned estates to suit the evolving requirements of a much wider base of clientele.
According to Ortigas Land president and chief executive officer Jaime E. Ysmael, they make sure to leverage on the strengths of each estate by creating offerings specifically for the markets they sought to serve. From Capitol Commons in Pasig City, Ortigas East along C5 Road, Circulo Verde in Quezon City, to Greenhills in San Juan City, all four estates exude their own definitive vibe that many of today’s urban dwellers seek and aspire for.
“We are fortunate to have a very good land bank with the four estates uniquely positioned in key locations that make them attractive in itself. Of course, that’s not enough. We also have to do a lot of things with respect to the masterplan to make it really attractive for the intended customers. It’s also about having a clearer view of the kind of positioning that we intend to have for specific estates because they have characteristics that are unique to them,” Ysmael explained.
“Greenhills is really known for its shopping component so we’ll leverage on that, while Capitol Commons is all about being a lifestyle destination. Ortigas East is a work in progress, but we believe that its unique location and connectivity are something we can leverage on, then Circulo Verde is more of an enclave—a predominantly residential community with support retail in a nice part of Metro Manila where you have unique views and water features because of the Pasig River. The rest [of our land bank] are pretty much small parcels within the Ortigas Business District that benefits from the fact that it’s located in Ortigas Center, which is at the very center of Metro Manila,” he added.
And even within these four estates, one can readily find a curated, diverse mix of offerings, from residential, commercial to office developments that create a self-contained community to complement the hurried pace of modern-day living—not to mention the lush greenery in pocket parks and open spaces that offer a much-needed breathing space in the heart of the urban jungle. Some of these components already exist within the estates while planned ventures are set to provide a more exciting, more promising proposition for the homebuyers and investors of Ortigas Land.
Within a 10-hectare expanse in Pasig City is a healthy mix of upscale residences, premium-grade offices, a shopping mall, a food strip and lush pocket parks that seek to redefine one’s concept of urban living.
Capitol Commons, one of the newer districts to rise in the metro, proves to be the archetype of future cities where comfort, accessibility and convenience are all a given.
So far, Ortigas Land has launched here four upscale residential projects: the 64-story Royalton, the 62-story Imperium, the 62-story Maven and the 56-story Empress.
Comprising the commercial and entertainment component of Capitol Commons are Estancia Mall and the newly opened Estancia East Wing where the first-ever Ortigas cinemas and an SM store can be found; Unimart; and Gastro Hub, a food strip offering different dining concepts to the market.
Meanwhile, the upper floors of the Estancia Mall house 15,000 sqm of premium office spaces known as the Estancia Offices, while the Capitol Commons Park provides a refreshing green urban space where residents and guests can just relax.
Capitol Commons checks on accessibility, too, since it’s located along Meralco Avenue cor. Shaw Boulevard, within Ortigas Center in Pasig City. A lot of major thoroughfares and transport nodes are highly accessible, thus making it easier for anyone to go to and fro Capitol Commons, whether via private car or public transport.
Everyone’s favorite shopping mecca is undergoing a massive, P60-billion redevelopment plan to make the 16-ha Greenhills at par with the rest of the districts in the metro.
According to Ysmael, the ongoing Phase 1 of redevelopment here, which entailed a P10-billion capital outlay, will see the completion of a new mall with an office-for-lease component to be ready by 2021 to 2022. As much as 100,000 sqm of fresh leasable space will be made available upon completion.
So far, two residential projects have been launched in Greenhills, namely the 53-story Viridian and the 55-story Connor, while a wide array of dining and retail concepts awaits guests and residents at the shopping centers here, Unimart, O Square 1 and 2.
Greenhills may still be in the early stages of its redevelopment plan, but an exciting and impressive vision for this estate makes it all worth the wait.
Ysmael earlier said that the target was to transform Greenhills into a bustling, integrated estate: with a shopping center that will be expanded and modernized to augment the estate’s retail strengths; offices, upscale residential high-rises; possibly, serviced residences or a hotel; a new boulevard; and cinemas.
“We would like to make sure that Greenhills will retain that charm and tradition of having small shops. The first phase of development will make it much more complete as we will be adding more shops while at the same time retaining the original elements so we can continue the Greenhills legacy,” he had said.
Tucked in a quieter nook in Quezon City is a residential enclave that creates a new benchmark in city living.
At the 10-ha Circulo Verde, one can have a well- deserved sanctuary in the middle of the city, where you can easily enjoy nature alongside modern conveniences. As Ysmael had put it: “Circulo Verde is more of an enclave, a predominantly residential community with support retail in a nice part of Metro Manila where you have unique views and unique water features because of the Pasig River.”
Here, you can find five residential towers; a townhouse community, an Industria Mall where you can enjoy the parks, shops and exclusive recreational facilities; the CV Sports Hub; CV Pitch; a bike playground; CV Quad (basketball, volleyball, badminton court); and Hachi Park, which is an off-leash dog park.
According to Ysmael, only a third of the estate has been developed, which means one can expect more exciting offerings over the next decade.
Exciting things are heading towards this bustling corridor, touted as the new battleground for real estate developers.
Along C5 Road in Pasig City is the 16-ha Ortigas East where a residential community (Maple at Verdánt Towers) and Glaston, which offers office spaces for sale, have been launched. It is home to Tiendesitas, a shopping complex; Silver City Office Campus; and other locations that include SM Hypermarket and Transcom Center.
While Ortigas East is already a thriving community, more can be expected upon completion of its P50-billion redevelopment plan.
According to Ysmael, they will be unveiling a fresh look for and a unique concept behind Ortigas East, formerly known as Frontera Verde, as based on the new masterplan. It will anchor on the fact that Ortigas East has one of if not the best locations among the company’s estates given its three major access points.
“It has a very unique location. Also, we have some anchors there which we believe will add to the viability and vibrancy of the estate,” he said.
One of the initial plans is to put up a new mall with an office-for-lease component to complement Tiendesitas.
“We will configure it in a way that will make it stand out because that corridor is quite competitive. As you know, C5 is the new battleground and that’s why we have to make sure that our new products in that area will be competitive and will stand out,” Ysmael said.
“We’ll see if we can already outline the beginnings of what the new Ortigas East will look like. We will put in the necessary infrastructure utilities, landscaping, lampposts, signages, pedestrian areas, and then of course, we will have the mall, office component, and Maple, the first in a series of residential towers. We’ll intensify further the effort there so that we can already start demonstrating to the public what the new Ortigas East will look like,” Ysmael explained.
It’s been one phenomenal year that marked significant turning points in its 88-year legacy.
Ortigas Land Corp., formerly Ortigas & Co., is ending the year strong, to say the least, with a stellar financial performance, successful project launches, sold out residential towers, exciting and innovative developments in the pipeline, new prospects that will diversify its growing portfolio, and a change in its corporate name, meant to further solidify the company’s position as a seasoned real estate developer.
All these only make Ortigas Land a formidable force to reckon with, as it builds on the solid legacy of the Ortigas brand while further enhancing its offerings on the back of the strengths and expertise of its partners, Ayala Land and SM Prime.
“All of these are part of the success story that we have demonstrated over the last couple of years. Of course, the Ortigas legacy, its development experience, and workforce provided the original DNA. What we did was build on that, added new things coming from the Ayala DNA and SM Prime DNA and effectively, marry all these three. So far, it worked,” Ortigas Land president and chief executive officer Jaime E. Ysmael said in an interview.
And the numbers, indeed, attest to that success.
“It’s another banner year for the company. We expect our top line to grow double digit at 20 percent thereabouts, while the bottomline is stronger, with 27- to 28-percent growth on the back of the continued high performance of the residential and office-for-sale business, as the demand continues to be quite brisk while pricing is also quite good. Of course, there’s also the continued strong performance of our mall business despite the continuous redevelopment of Greenhills. Our other malls in Estancia, Tiendesitas and even Circulo Verde have actually been active in terms of leasing out,” Ysmael told the Inquirer.
“We’ve now reconfigured most of our malls to accommodate new tenants and new concepts. We’re now almost fully leased in terms of mall space. For our offices, we’re practically 100-percent leased as traditional offices have started to come in strongly. So we expect another banner year for the company,” he added.
Ysmael pointed out that when the partnership started in 2014, the net income then was only around P100 million. This year however, he revealed that their net income may hit around P2.3 billion, about 20 times higher than their earnings when they entered this sector.
Part of this robust growth can be attributed to the continued completion of residential, mall and office projects as based on the massive redevelopment plan for its four masterplanned estates, as well as the company’s clear-cut, ingenious strategy that brought Ortigas Land to a new level of growth and profitability.
Ysmael further disclosed that Ortigas Land currently enjoys a healthy balance between its leasing income and development income. He expects that in the immediate term, they will see an increase in the contribution of the development side of the business or the property for sale side, which they meanwhile intend to complement with a continued expansion program for the malls.
Sustaining this stellar financial performance, however, would require Ortigas Land to continue launching new projects in its key estates every year. This year, for instance, the company had two major launches: The Galleon, a 39-story mixed-use project that will offer premium grade office spaces, and The Empress, a 56-story residential tower set to rise within Capitol Commons in Pasig City, and touted as the “first wellness real estate in the country.” These two projects can generate a combined P28 billion in sales for the company.
“The key is to continue launching in our four estates while making sure that our estates would be developed based on our plans. We will continue to market, promote, and position them for the intended market and so far, we’re quite happy with the way the estates have been performing,” Ysmael said. “We will continue to innovate as well and try to introduce something different, which we believe is the key to ensuring the success of these developments.”
Ysmael cited as an example the 10-hectare Capitol Commons where it has four residential projects namely The Royalton, The Empress, Maven, and The Imperium; office spaces; Estancia Mall; a food strip called Gastro, and Unimart.
“Capitol Commons, as you know, is already on the map. Everybody recognizes the successful model of development there and we continue to enhance it with new offerings like the opening of the new wing of Estancia Mall which will add another excitement to the overall estate with the introduction of more shops. More specifically, we will now have an anchor department store which is the SM Store and also, we will have our very first Ortigas cinemas where we’ll have six screens, two of which will be high end which we call The Screening Room and hopefully, the first of its kind as one of them will be the first e-games ready cinema,” Ysmael explained.
The three other estates are the 16-hectare Ortigas East along C5, for which the company will be rolling out a P50-billion masterplan; the 16-ha Greenhills, which will see a P60-billion allocation for its own redevelopment, and the 10-ha Circulo Verde, located along Calle Industria in Quezon City.
For 2020, Ortigas Land plans to launch three major projects—one each in Circulo Verde, Capitol Commons, and Ortigas Center, which would collectively have about P29 billion in sales value.
“By next year, hopefully, we can start one office-for-lease project within Capitol Commons so that by the time the proposed subway gets completed, we have one other office tower that will take advantage of the connectivity. I’m also asking the team to push harder and at least be in a ready-to-launch mode—not just for malls and offices-for-lease, but even for property-for-sale, whether residential or offices, in identified locations so that we are ready to (offer something new) depen-ding on market situation,” Ysmael disclosed.
As Ortigas Land aggressively moves to become a major player in the local real estate industry, it has also undertaken a name change this year to further enhance the brand’s offerings.
“Now that we have built up the brand to a level we’re comfortable with and given all the projects we’ve launched that allowed us to become a top-of-mind choice, it’s time to also change the corporate name. We’re changing it to Ortigas Land Corporation to best depict the brand that we stand for and the business that were in. We believe this will further enhance the value and the strength of the brand. Ortigas Land Corporation is the holding company, then our leasing arm is now Ortigas Commercial Corporation, instead of Capitol Commons Corporation, while our development arm will remain OCLP or Ortigas & Co. Ltd. Partnership,” he said.
“We still carry the Ortigas name which, at the end of the day, is in itself quite strong. We’re just making it clearer for the public but it’s the same brand promise, same set of values, vision and mission that will guide us. At the same time, (the name change) denotes progress—it’s something that is forward looking and truly solidifies our position as a real estate developer,” Ysmael added.
Amid this name change in the course of the company’s 88-year history, Ortigas Land will become even more aggressive in terms of project launches, while retaining the mission, vision and values redefined when the partners came in back in 2014. These, he added, remained relevant and consistent with the positioning of Ortigas Land.
In fact, Ortigas Land is even exploring potential prospects in co-working and co-living spaces as well as in the logistics business, to take advantage of the increasingly robust sharing economy and the growth of the Philippine real estate industry. This was also meant to maximize the landbank of the company’s subsidiaries outside Ortigas Center.
“It’s all work in progress —we’re still studying it. But the intent is to actually diversify into other businesses that are aligned with the overall business of Ortigas. Taking advantage of what we already have in terms of landbank is something we will be pursuing to diversify the portfolio,” he added.
“For now, aided by the landbank we currently have, we intend to continue growing. We’re trying to see if we can expand initially in adjacent areas (of our estates) to enlarge our footprint because with the success of our developments, the availability of land may start to become an issue. We are looking at areas for expansion within the current estates we have and also within the trade area where we operate which would be the cities of Pasig, San Juan and Quezon City,” he said.
It’s an exciting time indeed for Ortigas Land as a new era dawns for one of the pioneers in the Philippine real estate industry. Without a doubt, one can only expect great things from a partnership that banks on a wealth of experience culled from close to nine decades of operation and the expertise of property giants that have made significant waves in the local economy.
You can now catch the latest films in Estancia Mall!
(SPOT.ph) Since Estancia Mall first opened in 2014, it has been a go-to spot for for Pasig City dwellers and it's easy to see why: it has a wide array of restaurants, cool shops, and even fitness gyms to help whip you into shape. If you've been wishing for a cinema to open in the area, it looks like Santa came a bit early for Christmas because the very first Ortigas Cinemas just opened at Estancia Mall's new East Wing!
You'll spot this huge sign as you go up the escalator.
PHOTO BY JAMIE SANCHEZ
While waiting for The Screening Room to open, go ahead and plan your movie dates at Ortigas Cinemas' regular cinemas. Tickets are priced from P300 to P330.
Ortigas Cinemas is at 4/F East Wing, Estancia Mall, Capitol Commons, Kapitolyo, Pasig City.
Admit it; as convenient as it is to live in Manila, you wish the air was a bit cleaner. While you may think that your best bet for fresh air is to visit the province, you can still get your fix while living in the city.
A recent study published in the Nature-Based Solutions to Climate Change Adaption in Urban Areas Journal found that urban green spaces like the nearest park have significantly better air quality compared to the rest of the city. This is because they’re full of trees and plants that filter out pollution. Trees also cool the area by providing shade and spritzing water vapor. Apart from their physical benefits, green spaces may help improve one’s mental health, as walking around them reduces stress.
However, not everyone has the time to blow off steam at the park. After a long day, you want to rest and unwind in your bed. Fortunately, you can do more than turning on the AC to improve your indoor air quality. You can actually create your own green space in the comfort of your home. Here’s how to do it.
Small Plants, Big Benefits
If you’re worried that the Ortigas Avenue condo you got during preselling is too intimate for greenery, there are a lot of tiny plants to choose from. Start with succulents. They’re low maintenance and come in different interesting shapes and colors. Take these choices into consideration:
Echeveria - This is a rose-shaped succulent that can come in light green, brown, or even purple. They also produce flowers during the summer.
Aloe Vera - If you’re a skincare buff, this succulent is perfect for your home. Once your plant is about a year old and has a reddish shade to it, you can snip one of its leaves to harvest its gel. This substance can be used to moisturize your skin or treat sores and burns.
Jade Plant - These have puffed, bright green leaves that can jazz up any room. Plus, they’re a symbol of good luck!
These succulents only need watering when their soil gets wholly dried out. Place them on your terrace or let them decorate your windowsill to get as much sun as possible.
The Wall is Your Friend
If you’ve amassed a collection of plants and you’re running out of floor space, it’s time you used your wall. There are many vertical gardening kits to choose from online, and they require little to no tools to set up. You can also get creative and easily craft your vertical garden using old drawers and dressers. If you want to grow some vines, create a trellis with some wood, nails, and glue.
Your condo is an escape from the chaos and pollution of the city. Make it even more comfortable by making small green spaces in every room. Use these suggestions, and you’ll be greeted by the relaxing and healthy ambiance of your plants every time you come home.
Live in a Green Space
If you want to enjoy nature without leaving home, the Verdant Towers by Ortigas East is for you. Our new development is situated along Ortigas Avenue and Julia Vargas Avenue, which is known for having 40% green spaces and convenient, interconnected walkways. And with amenities like a lounge pool and a garden deck, you’ll definitely get the relaxation you need after a long day at work.
Contact us today to learn more about this exciting new project.