Presenting the ‘anti-mall’

Date posted January 13, 2016

There’s no denying it—the retail industry is booming, and even as a number of mammoth-sized malls have already taken up prominent spaces in cities all across the country, a spate of spanking new shopping arenas is expected to follow suit.

Of those currently in development, Industria along Calle Industria, Quezon City, has all the makings of a colorful and lively shopping and lifestyle destination. Boasting 14,000 square meters of pure retail space, this P400-million venture is by Ortigas & Company, whose track record of thriving retail centers with distinct offerings include Tiendesitas on E. Rodriguez Avenue, Estancia in Capitol Commons, Ortigas Center, and Greenhills Shopping Center in San Juan.

As such, Industria is no cookie-cutter version of any existing retail establishment. If Tiendesitas focuses on all-Filipino goods, the Greenhills Shopping Center pegs itself as a mecca of tiangge or flea market finds, and Estancia is a haven for high-end brands, Industria touts itself as an “anti-mall” of sorts, a hip retail solution for a young, edgy, and artistic market hankering for alternative places to shop, dine, and be entertained.

All within the neighborhood

Industria is situated right at the center of a residential community, Circulo Verde—a 10-hectared piece of development home to a growing number of residents in the Majorca, Ibiza, and Seville Residences, as well as Circulo Verde Garden Homes.

“Industria is meant to become Circulo Verde’s neighborhood center, in the same way Greehills Shopping Center became the go-to place for residents of the Greenhills Subdivisions. There are a couple of ready-for-occupancy units within these towers and there also two new coming up—Lleida Tower and Avila. Industria is one of the reasons why living in this community can be exciting,” says Joey Santos, General Manager of the Real Estate Division, Ortigas & Co.

A neighborhood grocery, unique gastronomic concepts, a fitness center, weekend markets teeming with organic choices, and arts and craft fairs are among the many places of interest of this modern indoor-outdoor retail concept. Markus Patisserie and Bistro, Omori Curry, The Washery, and Cambridge Child Development Center are among Industria’s pioneer tenants.

“It took me about six months to find the right location for Markus Patisserie. Every other location seemed too noisy—except Circulo Verde, which happened to be my own neighborhood. It was perfect—I opened the first shop here and now everyone knows me as the township’s resident baker,” told Markus Elgino.

Omori Curry, a Japanese curry restaurant, Cambridge Child Development Center, and The Washery, a laundromat café hybrid, followed suit.

While Industria was designed to cater to the families and tenants of Circulo Verde, Ortigas & Company’s P25 billion, 10-hectare community of residential condominiums on Calle Industria, the retail development is expected to draw crowds looking for a fresher shopping and lifestyle experience.

For 84 years, Ortigas & Co. has been bringing to life some of the nation’s most-loved and most iconic places—and with it, creating new experiences and traditions. Still, it continues to build for life.

It is the developer behind some of Metro Manila’s known residential enclaves and mixed-use projects such as Frontera Verde, Circulo Verde, Capitol Commons, Greenmeadows and the Greenhills Subdivisions. For more information, visit www.CirculoVerde.com.ph or call 451-1538.


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